Google says designing simplicity into their products helps execute their goal of being faster which is part of their recipe for success and delivering superb performance. By creating a home page devoid of ads, widgets, or pictures, Google offers the singular ability to perform a search on its iconic homepage. With a streamlined efficiency users can search for information quickly and easily which keeps them coming back to Google again and again. This advice translates well in the IT world by seeking to change business models to leverage simplicity as a method to create an efficient organization. I was struck by this quotation in Jeff Jarvis's book, What Would Google Do? (p. 116) to be particularly compelling:
To be simple is to be direct. To be direct is to be honest. To be honest is to be human. To be human is to be in a conversation. To be in a conversation is to collaborate. To collaborate is to hand over control. And we are back to where we started, to Jarvis’s First Law: Give the people control and we will use it. Don’t and you will lose us. Simple.
For to create something simple is to understand the user’s problem so well that it can be encapsulated with as few distracters as possible. To me this is the essence of brilliance and why Google is the market leader in so many tech sectors.
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